![]() Use it in presentations to your company’s executive leadership to describe your marketing plans in an organized, logical form that contains an ordered overview of your marketing activities. Evaluate the success of your marketing activities such as developing effective branding strategies, ensuring customer satisfaction, establishing market share and defining pricing. Monitor your strategies to ensure you meet your financial targets with your marketing initiatives. Describe any business partnership you have in place or plan to establish. Describe the current business environment for your industry. Identify your strengths and weaknesses as well as opportunities and threats. For example, present information in alphabetical order.Īssess your company’s competitive position. Use asterisks to indicate notes, if they are associated with specific table entries. Explain all abbreviations and special symbols. Following APA guidelines, double-space your table. Create a table for this content if the information requires three or more columns and rows. Divide each heading into two or more parts.Īllocate responsibilities and set a start and finish date for each of your marketing activities. Set up subordinate headings that provide more specific details than the higher level headings. ![]() Work with other employees to brainstorm your ideas, group related ideas, arrange material and label marketing content.Ĭoordinate all your marketing information so that the content at each level has the same value or significance. Click here for the instructions for Microsoft Word and Google Docs.Īn added benefit of using the “Styles” feature is that you can automatically generate a table of contents.Create an outline to show the hierarchical relationship of your marketing planning information. The first time you use APA Style, you need to update the default heading styles to reflect the APA heading guidelines. This allows you to save the styling and apply it with just a click. Instead of formatting every heading individually, you can use the “Styles” feature in Word or Google Docs. ![]() Using heading styles in Word or Google Docs Use section labels for the following sections in an APA formatted paper: Section labels are placed on a separate line at the top of a new page in bold and centered. They’re similar to headings but are formatted differently. In addition to regular headings, APA works with “section labels” for specific parts of the paper. If there is just one subheading, the top-level heading is sufficient. This continues all the way down to heading level 5.Īlways use at least two subheadings or none at all. For example, under “Methods” (level 1) you may have subsections for “Sampling Method” and “Data Analysis” (level 2). Heading level 2 is used for subsections under level 1. There is no “ Introduction” heading at the beginning of your paper because the first paragraphs are understood to be introductory. Heading level 1 is used for main sections like “ Methods”, “ Results”, and “ Discussion”. It’s also perfectly fine for some sections in your paper to go as deep as five levels, where others use only heading level 1. In fact, shorter student papers may have no headings at all. How many heading levels should you use?ĭepending on the length and complexity of your paper, you may not use all five heading levels. Instructions from your supervisor or university always overrule the APA guidelines. ![]() Note: In longer documents, such as dissertations, you might be required to number your headings. Don’t add extra “enters” above or below headings.Don’t label headings with numbers or letters.Use the same font for headings and body text (e.g., Times New Roman 12pt.).Double-space all text, including the headings.Unless your instructor specifically requires outlines, you usually will not need to turn yours in with your final paper, but that doesn't mean you should skip the step. Using heading styles in Word or Google DocsĪs well as the heading styles, there are some other guidelines to keep in mind: Creating an outline is the first step you should take as you begin to research, organize, and write your paper.How many heading levels should you use?.
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